Un Cotxe Menys

Catalan for "one less car"

"Un Cotxe Menys" is a brand in Catalan language. It means "One less car". It´s a small business of bicycles: sales, rental, repair located in a small bohemian neighborhood called "El Borne" in downtown Barcelona, Spain. The streets are mostly for pedestrians and the brand reflects very well the concerns and way of living of the people in the neighborhood. I love this brand because it belongs to our 'local', it's small but not weak, and I dare say these small business brands are as strong and stronger than many global and multinational companies.

Francisco, Spain - 22 April 2004