Driza-Bone

Wear an Australian legend

Since 1898, this nostalgic Australian brand evokes the ingenuity of Australian settlers. But this isn’t just the story of a coat or the invention of a Scottish sailor over 100 years ago who made waterproof coats from windjammer sails. Today, Driza-Bone is synonymous with the Australian national costume, worn as a sense of identity—the Australian Olympic Team marched into the Seoul Olympics wearing bright yellow ones and teams have adopted the brand when representing Australia on the international sporting stage. From American President Ronald Reagan to Prince Charles—wearers of this coat, wear an Australian legend. As an American, living in Australia for 9+ years, I nominate Driza-Bone as a global Lovemark. This humble coat is as rugged as the blokes and sheilas who wear them while working the land or darting in and out of taxis on rainy days around the world.

James, Australia - 29 August 2005