Putumayo World Music
Putumayo World Music is an American record label that produces compilations of world music. The company was founded by Dan Storper in 1993.
A unique brand identity
Putumayo is considered a pioneer and leader in developing the non-traditional market. A large portion of its target audience consists of “Cultural Creatives,” a sociological term for 50 million North Americans and millions more around the world with an interest in culture, travel and the arts. By combining appealing music and visuals with creative retail marketing, Putumayo has developed a unique brand identity, a rarity in today’s artist-based music industry.
Corinne, Switzerland - 02 March 2012