BIC Kids

Good choice? Say YES

Synonymous with the ballpoint pen to many people around the world, BIC is still a great pen maker, whose plusses are low price and reliable writing. Over the years, this French business diversified its products but have remained always respectful of its own 'philosophy' and kept on manufacturing humble but essential products, i.e. razors and lighters that were as cheap and ready-to-use-and-throw-away. But for me the pen is mightier than the sword, and indeed I prefer putting BIC on paper. Have you ever consumed all of a BIC pen before someone stole it? Have you ever felt regret about losing a BIC pen? Say NO - as Noblesse Oblige. The story so far. Almost a commodity if you compare your BIC it with other classic writing pens. Wait, don't let me be misunderstood...because I remember recently when I bought a gift for my child in order to introduce him to the drawing. Fine, I have choosen for him a 12-coloring crayons box marked BIC Kids Evolution. It's a triangular wood-free pencil that offers great performance despite the irregular use made of a pencil by the children. It is ultra resistant, easy to grip and, last but not least, no splinters from a piece of colored material that could usually ends up in the mouth of a kid. Good choice? Say YES, Dad! From parents to kids, that's the way a Lovemark's positivity goes on.

Roberto, Italy - 13 August 2010