Canada Goose

Authentic, functional and iconic

Since 1957, Canada Goose has been making the world's warmest outerwear. Now in the third generation of this family owned business, all of its jackets are manufactured in Canada. It is authentic, functional and has become iconic as the best parkas on the planet. These distinctive jackets can be found at the South Pole on the backs of the National Research Foundation members at McMurdo Station, on Arctic exploration and in Hollywood...as movie producers have come to realize that outfitting talent in Canada Goose authenticates films such as National Treasure, Eight Below and Day After Tomorrow. The authentic styling and best quality has allowed Canada Goose jackets to be adopted by fashionistas. These amazing jackets can be found in stores like Bergdorf Goodman, Harrods and Colette as well as outfitters like backcountry.com and Weaver & Devore. All of this has been achieved with nearly zero advertising. The brand has grown virally, by word of mouth and "buzz", as communities of people learn and experience the fantastic quality of these authentic products, blog, tweet, post and pass the word on. Canada Goose does not pay celebrities to endorse it's products, they simply choose to wear them. There are even a few athletes, celebrities and environmentalists who are called "Goose People" and freely promote the brand. It is often said, "I love my Canada Goose jacket".

Kevin, - 16 January 2010