Special Olympics
Special Olympics is an international organization that helps people with intellectual disabilities and conducts the Special Olympics World Games every two years.
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A bastion of sport
The Special Olympics brand resonates around the idea of 'love'. Special Olympians are given an opportunity to feel the 'joy' of competition and are supported by literally millions of volunteers around the globe. The Special Olympics Athletes' Oath is, "Let me win. But if I cannot win, let me be brave in the attempt." It is hard to think of a more pure form of competition than the spirit of joy embodied within Special Olympics competition. As one competitor at the Youth Games in Oregon said, "This is the best day of my life!" In an age of cynicism about sport both professional and amateur. Special Olympics stands alone as a bastion of sport for sport's sake...the pure joy of competition.
kennedy14, United States - 29 September 2009