Pedigree

An awesome campaign

Pedigree is a Brazilian brand of dog food. Last year they started this awesome campaign named "Cachorro é tudo de bom." (Dogs are the best!). It`s difficult to translate cause literally it would be "Dogs are all of good", so in English this is not a regular expression, but anyway here it is. It's a simple sentence, but it worked. They sponsored a tourism guide of another Brazilian Lovemark (4 Rodas Magazine) which was named "136 destinies to go in Brazil with your dog" and the slogan was "Best friends are inseparable all over Brazil". It was the best. Of course I have this guide. Plus, this campaign brought the best texts and now they are encouraging to adopt dogs from the shelters / streets instead of buying which is much better for the health of our country and to control the birth of too many animals.

Paula G Teixeira, Brazil - 03 September 2009