Pure Fun

All the elements of a Lovemark!

Pure Fun was conceived when the Founder's daughter demanded that if she ever has a child, it was NEVER to be given GARBAGE, citing the excessive use of chemicals in candy. Luna, a confectionery industry executive, began investigating her daughter's beliefs and found it was amazing that almost every ingredient in candy was chemically and artificially derived. When Amanda became pregnant with grandson Noah in early 2004, it inspired Luna to research the possibility of creating a chemical and preservative free alternative to conventional manufacturing practices then used in candy. She partnered with a group of talented, like minded, socially conscious, and philanthropic partners, consultants, and great employees-- all dedicated to growing the Pure Fun™ brand by transforming as many chemically treated candies possible into an organic version.

Pure Fun Confections Inc., headquartered in Toronto, Canada has been developing recipes, manufacturing and distributing certified organic “Better For You Candy™” for the last 2 years. During that time they have created a large variety of delicious lollipops, hard candy, and the world's first organic candy canes. At Pure Fun, they know that Organics was our past and it will be our future! Pure Fun™ was founded on the belief that the shift to organics is healthier for all people with the greatest benefit being to our planet. Organically farmed land does not leech pesticides into our air and waterways. Genetically modified food strains have not been sufficiently tested to determine the long term effects on humans or the environment. Synthetically produced ingredients have been scientifically proven to cause harm to some individuals with the number of incidences of intolerance rising each year. Organized to be an innovative, fresh, original idea in candy, the Pure Fun™ team believes there is a correlation between the foods we eat and our health.

The Company has set its goal to create awareness to those consumers not aware of the benefits to their families of buying organic products including that the shift to organic food production will be a major step on the long road to detoxifying our planet and its inhabitants. In addition to its efforts in advocacy for organics, Pure Fun is committed to community and have participated in events chaired by the American Diabetes Association, Feingold Association, Allergy and Anaphylaxis Network, National Autism Association, Harvard University Green Initiative as well as numerous hospitals and ecological groups. The company recognizes the bright young minds with great futures ahead of them and works with graduate students in Research and Development and Marketing. Each member of the Pure Fun Pals Club receives a donation of a tree planted in their name to celebrate "Earth Day...Every Day". The Company’s better for you choice has brought gluten free, and allergy free candy to store shelves with no GMO’s, no FD&C colors, no casein, no cholesterol, no dairy, no trans fats, no artificial flavors, no corn, no soy, no artificial preservatives and without exposure to pesticides. Pure Fun has all the elements of a Lovemark!

Amanda, Canada - 26 April 2009