Old El Paso
Old El Paso is a brand of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans.
Fun comes in yellow boxes
I know it’s one of those days when I get the call. The call that says we are eating Mexican for dinner. The call that says you had a bad day and you need me to get the Old El Paso kit ready for when you are back. I don’t know if it’s because you miss home more on those days, or need a fun dinner, or whether you are trying to evoke that holiday you always talk about, but it really doesn’t matter. What matters is, no matter what we keep coming back to the yellow boxes. I tell people ‘it’s our Mexican night gotta let me go now’ and they do. Works like a charm. Burritos or fajitas, enchiladas or tacos, who cares? Old El Paso makes us feel like kids again with its primary colors. It makes us think of large frosted glasses of margaritas even when we don’t have them. It makes us think that we might be on vacation from our life for the evening. It’s difficult to be depressed whilst eating it. It’s food that demands participation, you can’t be passive...wrapping, rolling, sprinkling of cheese and sour cream, refried beans...They told us fun comes in yellow boxes and we believe them.
Pootle, Singapore - 10 November 2008