LI-NING
Li Ning is a Chinese athletic company which produces shoes and sporting goods. The company was founded in 1990 by the former Chinese Olympic gymnast of the same name.
Comments
-
Its passion for sports
I like to nominate LI-NING. The biggest Chinese sports brand is challenging the established brands. Lighting the Olympic flame by Mr Li Ning himself was the best marketing idea of 2008. I admire this Oriental brand for its heritage, its passion for sports, but also its recognition of social responsibilities.
derek, - 17 September 2008