New Belgium Brewing Company
New Belgium Brewing Company is a brand of beer and regional brewery of the same name in Fort Collins, Colorado.
Excelling in the brewing of great beer
There are very few companies who do the "right" thing when it comes to conducting business. They offer great products but they generally do it to fill someone's pocket. Now I nominate New Belgium Brewing Company as a Lovemark for not only excelling in the brewing of great beer but the continued commitment to running a business that sets examples. The New Belgium Brewing company is the first wind-powered brewery in the United States and the employees of the plant have made a step in the right direction by riding their bikes (which the company provides) to work. This company is responsible for a variety of different brews such as, Mothership Wit, 1554, and their pride and joy, Fat Tire. Fat Tire has recently picked up a lot of steam in the marketplace and can be found in many grocery stores and restaurants at a price that is comparable to any mid-priced beer so the value is undeniable. The people are great and the beer is even better!
Casey, - 10 September 2008