Maradona
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Maradona: the paradox
Diego Maradona is a real Lovemark, known everywhere, and he himself is beyond and within the brand. He was present in almost all places recently, because of his illness, and then you realise what he and his name means. Maradona is an icon, the summary of fame and glory and the paradox of what they mean. For many people he is god, and for some others he is a devil. For me, he is a hero, the person that brought me some of the most incredible and joyful moments I can recall.
Anto, Argentina - 04 May 2004