New Zealand Post

A message without borders

Newborns, dads, moms, daughters, sons, and lovers...life doesn't get any sweeter than that; but, when's the last time you've written a letter to show that you care? We really shouldn't need an ad campaign to tell us that, but, apparently, three little stone tosses from the Kiwi Isles are sending out heartwarming ripples over the Internet. "Send and You Shall Receive" does just that. It warms your heart and makes you think back on life, on family, and generally what matters most in life. In itself a rarity in today's humor-orientated, visually-charged advertisement landscape, the ad has won my nomination for a Lovemark not only for its obviously heartening storyline and perfectly chosen music but for its universal factor; I believe its message is without borders.

D e v i n, Korea, Republic Of - 24 May 2008