Homeless World Cup

The results are speaking for themselves

For me in the Homeless World Football Cup is a great Lovemark. At the World Economic Summit in Davos in 2002 Mel Young, an extraordinary 'social entrepreneur' from Scotland shared a dream and asked a question. "What if people throughout the World could be set free from poverty by starting a World Soccer Cup for the homeless? Allowing them to experience being valued, giving them a few minutes of positive attention, gaining a new purpose?" What would happen? The president of Nike 'got it' and it happened! Last year in Copenhagen, 48 countries competed in the fourth Homeless World Cup. Men and women who really struggle in life to have the basics are experiencing new motivation. The results are speaking for themselves. My emotional link was sealed when Scotland won last years competition!

Gavin, United Kingdom - 17 May 2008