Barack Obama
Barack Obama is the 44th President of the United States. He was elected in 2008 and is the first African-American to serve as president.
Comments
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Deserving
Innumerable individuals asked me why Barack Obama received the Nobel Prize. I said that I had agreed with the academy's choice. I felt the Europeans saw something in him that made him deserving. The fact that he was a "black" and had risen above the plight of centuries of oppression to become the "planetarch" [I have coined a word as in leader of the planet] had not moved them. The fact that he was, and is, being cautious in implementing plans had not convinced my friends. Today he is the first President of the United Sates to cut some slack on the young getting their education and having to pay back their student loans. Today he has won the Nobel Peace Prize deservedly because he has created the incentive for those who graduate to prosper and not be held down by debt. Today fewer jails will be built and more schools constructed by the very students who do not have to pay the entirety of their debts back. The "planetarch" has made it possible for them to reach and touch their dreams. President Obama has impressed me by selecting and inviting Prime Minister Dr. Manmohan Singh of India as his first state visit. Dr.Singh is widely respected and one of the world's greatest economists. We are having a Ripley's Believe It or Not moment. President Obama is able to persuade the faithless and charm the invulnerable May that glory be his and his nation's from the justice he delivers for the United States of America and the world.
Anita, Canada - 29 January 2010
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The man
Obama the man is magnificent. How the Obama brand is managed is a lesson for everyone in the marketing business: engagement with target via understanding of the values they consider important and relevant, clarity of commitment, communication via multiple touchpoints and consistency, consistency, consistency of communication.
Terry, Australia - 07 March 2009
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The true genius
I think it is signiicant that the majority of Barack comments are from outside the United States. And therein, I hope, lies the true genius of the Obama Lovemark. We in the US will need a leader who is loved beyond reason outside our borders if we are to change our tune. After securing the Democratic nomination, Senator Obama made one of his first campaign stops in Germany. That won this Hillary supporter over, I can tell you! Let us all hope that Barack will be a true New World Maker. And thanks to all our international friends for your interest and support. We need you. Much love.
Ruth, United States - 30 October 2008
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It's Obama's message
The Obama political campaign will be the new template for all political parties around the world on how to leverage the Internet integrated with the traditional television, radio and "stump speeches" channels. These are just the channels. It's Obama's message that makes these channels resonate.
Iconic, New Zealand - 24 February 2008
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Obamania
I've been wondering when someone would nominate Barack. Obamania, Ba-Rock the vote, Obamarama, Go-bama, Obamanos. And so on. Si. Se. Puede. The "Yes we can" video. "Fired up and Ready to Go" gospel choirs The O logo. No one embodies that "loyalty beyond reason" relationship more than the Obamaniacs!
catcandance, United States - 17 February 2008
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He enjoys our wines!
Hey! Here in Spain this man is getting more and more impact on media, and his messages are being covered like Spanish candidates. Also he enjoys our wines!
Jesús, Spain - 15 February 2008
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Capturing the hearts and minds of America
An article in The New Zealand Herald (Wednesday, 13 Jan 08) captured very clearly how we see a person who is quickly becoming the front contender for the Democrats 2008 Presidential nomination and why he is becoming a Lovemark. “Obama has charisma, the ability to inspire people and general likeability. He has a calm, authorative, here's-the-deal manner that inspires confidence. His electrifying speechifying - in a easy-on-the-ear baritone - is without peer. He makes people feel good ... and feel good about voting for him”. Obama’s line of “change we can believe in” is capturing the hearts and minds of the American people and creating a great race for the White House.
Chris, New Zealand - 14 February 2008