The Montreal Canadiens are a professional ice hockey team based in Montreal, Quebec, Canada.
Associated with every aspect of my life
This mythologic hockey team has been associated with every aspect of my life (as for most people of Quebec) for as long as I remember. The number of championships (29) and Stanley Cups (24) it won over almost a 100 years makes it the team with one of the best supremacy record of any sport in the world. Some of its players were closely associated with the quiet revolution of the 60ís and, by doing so, gave an even more iconic aura to this brand for our nation.
Denis, Canada - 18 October 2006