Philadelphia Eagles
The Philadelphia Eagles are a professional American football team. They are members of the East Division of the National Football Conference in the National Football League (NFL).
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The wagon is always full
It may be something that outsiders will never understand, but the amount of sheer brand loyalty exhibited by Philadelphia Eagles fans is certainly an illustration of what Saatchi and Saatchi labels a “Lovemark.” Indeed, for a Philadelphia Eagles fan, the games become an experience beyond football, spoken about in strictly evangelical terms as if the team and its members and fans are apart of an exclusive cult. During that crucial sixteen week period, a Philadelphian’s workweek, family life, and even mental state of affairs become completely reliant upon the Eagles’ Sunday, and occasional Monday night, performance. And despite their numerous shortcomings and obvious post-season letdowns, the die-hard fans, who continuously bleed green, remain unquestionably loyal and forever confident. In Philadelphia, there is no such thing as a Eagles bandwagon, because the wagon is always full, no matter what.
Megan, United States - 23 January 2008
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The heart and soul of Philly
If you asked a casual observer of the pro football scene who the Eagles were, he'd probably respond "The general laughingstock of the league and losers of Super Bowl 39." But if you ask a Philadelphian, one who bleeds green and silver and whose years revolve around those fall afternoons with family huddled around the T.V. watching their beloved Birds, you'd know they're much more than a laughingstock. They embody the heart and soul of Philly, usually dictating how the work week will go by their performance on Sunday. That is why I am nominating them; I know I am speaking for the entire city of Philadelphia when I say that the Eagles are the most special football team in the United States of America.
Jack, United States - 19 July 2006