Creating Blue Oceans
Unique ideas and bits of wisdom
After reading Kim and Mauborgne’s "Blue Ocean Strategy" and reveling in its brilliance and simplicity, I was very pleased to find a web site that highlights innovative ’blue ocean’ accomplishments and provides unique ideas and bits of wisdom. Mr. Burt’s apparent intelligence and creativity make this site useful (and enjoyable) for M.B.A. students and corporate executives alike.
Rachel, United States - 12 February 2007
Iím a passionate follower
Iím a passionate follower of Creating Blue Oceans and I have to say that itís one of the best sites on the Internet when it comes to Blue Ocean Strategy and Innovation. Working in marketing and innovation, I respect and appreciate the views it presents, as well as its creative approach. For me, Creating Blue Oceans is a Lovemark because it is like a living extension of the book Blue Ocean Strategy.
Mitch, Czech Republic - 18 July 2006
A blue ocean on Blue Ocean
Creating Blue Ocean website offers a kaleidescope of ideas; a blue ocean on Blue Ocean with a rich tapestry of views. It offers both an artist's visual imagery on the one hand and a writer's story telling at the same time. Both/and thinking out there in practice!
Cheenu, Australia - 05 July 2006
New ways of thinking
In financial services, sometimes itís too easy to get caught up in paperwork and policy. I follow Creating Blue Oceans daily because it provides me with meaningful and creative ideas. New ways of thinking really. Ideas which inspire me in the workplace, and that keep me thinking creatively at home. One day the site talks about how Dr. Seuss is an innovator, the next day it presents management tid-bits. I donít know what I was reading before this site came along.
Kimberly, United States - 23 June 2006
A framework to carve out a fun, meaningful life
To me the ďCreating Blue OceansĒ site is a Lovemark because I love the way it reminds me of the creative direction I wish to take in business. Itís not just about the book Blue Ocean Strategy, and itís not just about business, rather, itís a framework to carve out a fun, meaningful life. Itís an attitude and viewpoint of daring to think differently and pushing the boundaries set by others. Creating Blue Oceans captures this essence perfectly, with its stimulating blend of commentary, humor and pragmatic advice.
Salvatore, Switzerland - 23 June 2006
Creating Blue Oceans unstuck me
I had read the book Blue Ocean Strategy cover to cover. I had considered all the Six Paths and tried to apply it to my business, but somehow I couldnít seem to find the right Path to use. I was really stuck. Creating Blue Oceans unstuck me. The response, advice and invaluable encouragement I got from Mr. Burt and the creatingblueoceans.com team helped me determine which path to take and how to break away from the competition in the Japanese food and beverage industry. I feel the sense of passion for this site that makes it a Lovemark.
Edmund, Singapore - 23 June 2006