Carlton Draught is a brand of pale lager made in Australia by Carlton & United Beverages.
It doesn't take itself seriously
Exactly what Malanda said. Seriously, this is a brand which has no problems making fun of itself and its market category. It doesn’t take itself seriously and that’s what I love about it.
Michael, Australia - 07 November 2006
I would definitely drink a Carlton Draught!
While I am not a beer drinker - I would definitely drink a Carlton Draught! Their recent ad campaign is brilliant. The Big Ad was marketed perfectly with the ad being seen by thousands across email, to the final launch on TV. Amazing! An ad that truly brings out the emotional attachment that many have with beer. This brand conjures an unforgettable emotion that will remain with me forever.
Malinda, Australia - 18 October 2005