Philip Kotler
Philip Kotler is a marketing consultant, author and professor at the Kellogg Graduate School of Manager, Chicago.
Comments
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The new light, the new rays...
No one has quite charmed the marketing discipline more than Philip Kotler-the Guru himself. Don't ask me; ask millions of marketing students and practitioners who swear by his name and theories day in and day out. As the world goes into the new millennium and the face of marketing changes beyond recognition, the whole marketing fraternity looks up to Kotler to provide the new light, the new rays that will guide the manner in which futuristic marketing will take place.
Prateek, India - 13 August 2005