Benetton
Benetton is a clothing brand based in Treviso, Italy. The company produces several different apparel lines including ’United Colours of Benetton’ and ’Sisley’.
Comments
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The spirit of togetherness and fun
In every ad that they make, Benetton always shows the spirit of togetherness and fun with a variety of ethnicities. Benetton is always the same with every concept, but does not make us bored. Instead, their branding became a trademark.
abdurakhir, - 30 March 2010
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So, but so cool
When I was a little girl, I used to stand up in front of the Benetton Store in the mall just to look at the great posters they had. I loved to see the way people of different races seemed to have fun together while wearing Benetton Clothes. So, but so cool!
Guadalupe, Mexico - 17 October 2006
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A “brand for all”
Ever since I was a child Benetton has been a familiar name to me. I have to say I associate the brand with the warmth of a sweater on a cool October day. It's what I wore on my first day at school, on my first official date, and on the job interview that landed me where I am. I must say that to me the name Benetton kindles my heart. I associate it with many pleasant childhood memories. I see Benetton as a “brand for all” that makes affordable quality clothes that are beautiful, smart and chic.
Rodrigo, Honduras - 06 March 2006
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Simply brilliant ideas.
I love to combine colours and always appreciate good quality - and that's exactly what I get wen I enter 'The World of United Colour'! And the most important - the posters and the visual presentation of the brand. Simply brilliant ideas!
Tarmo, Estonia - 03 June 2005
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Makes my day
United Colors of Benetton is the mark that makes my day. Cosy clothes and lively colours. I started wearing them as a child and still I always find something to buy.
Vasilki, Greece - 03 December 2004
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They cheer me up
Since I was a child my mother bought me Benetton clothes. They cheer me up because they are colourful and make me feel nice everytime I wear these clothes.
Sylvia, Greece - 18 November 2004
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Sweaters conjure up a whole world of style
I had an Italian girlfriend for three years. Whenever her relatives came over to Canada they always had Benetton sweaters with them. I thought they were so cool although I was a student and couldn't afford them. My girlfriend's dad was an architect and her great uncle was a famous Italian designer. The sweaters conjure up this whole world of stylish practical Italian design in my head.
Adrian, Canada - 04 October 2003