Benetton is a clothing brand based in Treviso, Italy. The company produces several different apparel lines including ’United Colours of Benetton’ and ’Sisley’.
The spirit of togetherness and fun
In every ad that they make, Benetton always shows the spirit of togetherness and fun with a variety of ethnicities. Benetton is always the same with every concept, but does not make us bored. Instead, their branding became a trademark.
abdurakhir, - 30 March 2010
So, but so cool
When I was a little girl, I used to stand up in front of the Benetton Store in the mall just to look at the great posters they had. I loved to see the way people of different races seemed to have fun together while wearing Benetton Clothes. So, but so cool!
Guadalupe, Mexico - 17 October 2006
A “brand for all”
Ever since I was a child Benetton has been a familiar name to me. I have to say I associate the brand with the warmth of a sweater on a cool October day. It's what I wore on my first day at school, on my first official date, and on the job interview that landed me where I am. I must say that to me the name Benetton kindles my heart. I associate it with many pleasant childhood memories. I see Benetton as a “brand for all” that makes affordable quality clothes that are beautiful, smart and chic.
Rodrigo, Honduras - 06 March 2006
Simply brilliant ideas.
I love to combine colours and always appreciate good quality - and that's exactly what I get wen I enter 'The World of United Colour'! And the most important - the posters and the visual presentation of the brand. Simply brilliant ideas!
Tarmo, Estonia - 03 June 2005
Makes my day
United Colors of Benetton is the mark that makes my day. Cosy clothes and lively colours. I started wearing them as a child and still I always find something to buy.
Vasilki, Greece - 03 December 2004
They cheer me up
Since I was a child my mother bought me Benetton clothes. They cheer me up because they are colourful and make me feel nice everytime I wear these clothes.
Sylvia, Greece - 18 November 2004
Sweaters conjure up a whole world of style
I had an Italian girlfriend for three years. Whenever her relatives came over to Canada they always had Benetton sweaters with them. I thought they were so cool although I was a student and couldn't afford them. My girlfriend's dad was an architect and her great uncle was a famous Italian designer. The sweaters conjure up this whole world of stylish practical Italian design in my head.
Adrian, Canada - 04 October 2003