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Lucky Brand Jeans

Lucky Brand Dungarees, established in 1991, is the brainchild of Gene Montesano and Barry Perlman, co-owners and friends for over 25 years.

Lucky Brand Jeans

Comments

  • A most intimate and successful experience

    I bought a pair of Lucky Brand Jeans, and I have to say it was the most intimate and successful brand experience I've had. Firstly, the Jeans are of superior quality, stylish, yet have a nostalgic and playful feel. I absolutely love the embroidered badge on the inside of the zipper saying "Lucky You". I think that is clever and witty. I feel by wearing them they reflect my impression of myself, and the impression I want to project to people. The brand experience was taken a step further when, after I put them on for the first time, I discovered in the pocket (intentionally put there) a fortune cookie strip of paper telling me a lucky tale. Lucky Jeans are a Lovemark of mine because I EXPERIENCED the brand. It interacted with me. It was intimate, compelling, and ultimately, satisfying... money well spent.

    Nigel, Australia - 29 June 2004