LUX
Lux soap was first launched by Lever Brothers in 1925. It is available in several forms, including bar, flake and liquid.
Comments
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Makes me feel most beautiful
The luxurious feel, so smooth when it touches my skin, makes me feel like I'm the most beautiful girl in the world. Lux is a product that matches my skin and more I use it the more I love it.
dewi apriani maria, Indonesia - 20 December 2010
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A bathing experience you don’t want to miss
It’s been 75 years since its launch in India (1929), and yet LUX - The Pure Beauty Soap (one of the most trusted brands in the country) continues to dazzle and captivate millions. It’s a bathing experience you don’t want to miss out on. Its fragrance will enwrap you and take you in. All the Bollywood starlets use it and endorsed ads for it and now the Bollywood heroes are getting in on the action, starting with Baadshah Shah Rukh Khan and his new commercial for it. Hollywood actresses have used it and appeared in ads down through the years as well. It can now officially be termed, “the beauty soap of the stars.” Happy 75th anniversary LUX!
Judi, United States - 15 September 2005