IKEA
IKEA is a low-cost Swedish home furnishings retailer with more than 200 stores in 34 countries.
Comments
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Extremely cheap materials
Great design, very functional and easy to assemble, but extremely cheap materials are used and furniture won't last. Quite expensive for the quality you get. In the IKEA case, you realize the power of the good advertising. It can help you sell low-to-average quality products rather expensive, and can push people to continue buying.
Dimo, United Arab Emirates - 17 September 2009
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Great design
Fortunately we have 2 in a small country like Singapore. Great design and workout.
Valencia, - 10 September 2009
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Worth coming back again
Spending time in the IKEA store is an experience in itself. The sense of shared humanity as we wander around trying out the living spaces for size. The help staff go out of their way to make it worth coming back again, even if it is to exchange parts. Our walls are lined with IKEA Billy shelves, holding books, DVDs and CDs, ornaments, glassware and soft toys.
Duncan, - 24 May 2009
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Experience possible ways how to live
I'm a designer and like bespoke furniture but I'm a recent graduate and that's why I go to IKEA to buy my things. Their products are not bad at all. I just think that furniture shouldn't become like clothes. Being replaced very often. However, I go to IKEA not mainly because of their products but the shopping experience. To get inspiration and physically experience possible ways how to live. I like the fact that they feel the same all over the world. In China, we went there to have the Swedish meatballs - a nice Northern European meal for a change.
Tanja, Switzerland - 20 November 2008
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Plain, Nordic, simple
Plain, Nordic, simple. Reminds me of my youth when we were poor and full of hope.
Matroshka, - 05 November 2008
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That's loyalty to the customers
Ok...just one more thing about Ikea: Mr Ikea's house it's all made by Ikea stuff (from a recent interview). That's loyalty to the customers! I love it.
Ludovica, Italy - 22 April 2008
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Now I can buy IKEA online
We are going crazy! Now I can buy IKEA online, and if it's a beautiful day I can go to IKEA and spend my full day in the shop having fun. But if I'm lazy and it's raining and the city is stuck I can lay on my couch, buy IKEA and just wait for the delivery of my constuction toys...that's great!
Ludovica, Italy - 04 March 2008
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A living experience
What I could have done with out IKEA? A perfect combination of design, functionality, innovation and yes indeed the price. IKEA is a living experience. Every moment of my life. A real Lovemark that makes your life full of life and ample space.
Unnikrishna, India - 15 December 2007
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Home away from home
IKEA is home away from home. Furniture isn’t normally an item to consider taking with you on long haul overseas deployment with frequent redeployment, but, IKEA lets you take your familiar comfort zone to the far corners of the world. Everything is so easy to take apart and reassemble, and say for example, if that new apartment measurement isn’t quite right for your corner bookshelf, you can always run down to the local IKEA store and buy extensions. Thanks to IKEA, the shelf that were once filled with kids’ books are now filled with art books I’ve collected over the years in Europe and the Far East; enjoying a book-haven of their own that growns wider and wider, even though it has been over twenty years since that first single column purchase.
Devin, Korea, Republic Of - 09 September 2007
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So easy to assemble
Ikea is so easy to integrate into hip and stylish, or even ugly vintage furniture and decoration. And, so easy to assemble (this coming from someone who will avoid assembly and woodwork at all costs).
Colleen, United States - 10 February 2007


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