Vegemite is a spread made from yeast extract. It is popular in Australia and New Zealand.
Will always be AUSSIE
Vegemite is, was and will always be AUSSIE! If Americans don't *get it* they should leave it alone...not mix it with cheese to dilute it! I never used to eat eggs till my aunt made Vegemite *soldiers* and dipped them in soft boiled eggs...woohoo! Instant success - try it!
Sandi, Australia - 17 October 2009
The brand is mighty
The brand is mighty, the taste is unique, and the jar is an Australasian pantry icon. So why change it to ‘Vegemite iSnack2.0’? No reason and so said a chorus of voices and emails to Kraft. So why change it to ‘Vegemite Cheesybite’? Simply because when Kraft went back to the alternatives and asked which name promotes their new spreadable Vegemite best, 30,000 competition entries said ‘Vegemite Cheesybite’. Lovemarks to love bites and one is left wondering why have a cheesy bite when you have Vegemite; a Top 20 Lovemark?
Chris, New Zealand - 08 October 2009
This brand bucks the trend
Some would argue, being Australian and growing up on this spread, that Vegemite would be a nostalgia brand. In this case, I hated it when I was a kid and couldn't think of anything worse. The older I got, the more I like it - so this brand bucks the trend. Also - it really is truly unique and something I won't trade on at all. Some say Bovril or even Marmite are similar, but I still get my parents to send me over Vegemite in a tube and always take it away with me.
Melidna, - 14 November 2008
Respect to those who dare!
Vegemite is something I just don’t understand. I remember my roomie in Australia eating five toast every morning covered with this weird and disgusting looking spread. I didn’t wanted to die a fool so I decided to overcome my fear and try. The thing is I’m really able to eat anything in world, so why would this strange little yellow thing resist me? I tried and spat it all directly in the sink. Thick, salty, sticky. How can you eat this, moreover for breakfast??? Anyway, It remains a big symbol of Oz, and respect to those who dare!
Pauline, France - 11 September 2007
Only one way to eat Vegemite
There is only one way to eat Vegemite. Burnt Vogels, make sure it is nicely black just around the edges, let it cool down enough so that the lashings of Fernleaf butter doesn’t melt too much and then Vegemite - mmmm!!!
Jessica, New Zealand - 10 September 2007
A major part of Aussie life
I thought perhaps someone should write on here the correct way to eat Vegemite. I heard that they promoted it in the US a long time ago, and it failed - they were probably just doing it wrong! The best way according to most of us is to apply butter or marg to your toast, however you like it. Then apply a very, very thin layer of Vegemite. Very thin. If you’ve never had it before, you want it to barely darken the bread. Just try it. You might convert! Like most other Aussies, I was weaned on the stuff. I used to have it thickly on toast, no butter, and so thick on crumpets it filled the holes! And another proof that Vegemite is a major part of Aussie life: Army ration packs have cans of the stuff!
Wyvern, Australia - 07 September 2007
The perfect way to wake up
Yum, there’s nothing like making a sweet, milky cup of tea with a perfectly baked toast spread with butter and Vegemite! The perfect way to wake up (or have anytime really!)
lou, Canada - 19 April 2007
The first mouthful
I remember an American friend coming to visit, and trying vegemite for the first time, she spread it onto toast like jam. After the first mouthful glued itself to the roof of her mouth, she flung the remainder out the kitchen window - of course, it flipped midair, and landed on the roof of my car where it stayed for the few hours she was visiting. I still have a square of missing duco that I proudly show to all and sundry...
Tim, Australia - 19 June 2006
I fell in love with Vegemite
I was born, raised and live in the USA. But in the short time I lived in Australia I fell in love with Vegemite. I'm having some right now from the tube I keep in my desk drawer at work. Mmmm. Back to work.
Ben, United States - 17 June 2006
Australia's ultimate lovemark
I think Vegemite is certainly Australia's ultimate lovemark. Kevin Roberts speaks of how people nearly lost it when the cocacola company toyed with changing the taste of Coke. Just imagine if the people down at Kraft tinkered with Vegemite! There would be riots and hysteria all over Australia! Australians love Vegemite and feel a sense of ownership about it. This is when a Brand becomes a true lovemark, Kraft own the company but Australian's own Vegemite.
Matthew, Australia - 05 April 2006