Toll House cookies
Toll House is a brand of chocolate chip cookie. It was was invented by Ruth Graves Wakefield in the 1930s and is now owned by Nestle.
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Be comforted
One of the great Lovemarks of all time has to be Toll House chocolate chip cookies. This mark passes every test. Intimacy - always baked by the customer and evoke a time of wholesome goodness and childhood wonderment. Sensuality - There are few things more appealing than the smell of baking Toll House Cookies or the taste and feel of fresh-baked Toll House Cookies. Emotional Connection - The childhood experience of baking Toll House Cookies with Mom (or Grandma), licking the bowl or beaters, waiting (seemingly) forever until they were baked and cooled... Fighting: with your sibling over who got to lick the bowl and beaters. Fleeing: Toll House Cookies are one of the great comfort foods, so just flee into your favorite chair and be comforted. Belongs to the Customer - baked right in your own oven, how could you own it any more?
Robert H., United States - 21 January 2004