Peter Alexander
Peter Alexander is an Australian-based sleepwear designer and retailer.
Comments
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Beauty sleep for the soul and body
Peter Alexander has created a brand that when you enter his small pyjama store in Western Sydney you don’t want to leave. You want to jump on the in-store bed, you want to stand next to fire as the candles are burning. The feeling of the pyjamas makes you believe you are the feature of the store when you try them on. Peter has created something that is remarkably simple. He created a bedroom he found somewhere inside a busy shopping centre when the customer is most at ease, at bedtime. He fills the shop with night time reading books, motivational stories and aromas that would break your spine. It is so much more than pyjamas, it is beauty sleep for the soul and body. You go to bed with Peter and it is always a happy ending. It is the epitomy of dreaming, to be what you want to be, an escape. And he creates all this within his store.
Gemma, Australia - 16 January 2007
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Rolled into one
His pyjamas bring comfort and joy to all who wear them. They are quality, fun and beauty rolled into one for any night at home. Both sexy and daggy, they are quintessentially Australian and yet attractive to anyone in search of the best darn pj's I've ever worn.
Dania, Australia - 31 August 2004