AOL is an American global internet services and medai company operated by Time Warner.
A brand perception ...
It's hard to change a brand perception that is so embedded-most people in the US still view AOL as the slow, expensive dial-up ISP. This is reflected well in the lovemarks vote. However, I believe a corner has been turned with the recent version of AOL.com- It's free, doesn't require installation of software, no registration, and gives lots of pretty good content to anyone who wants it. I commend AOL on their business model change. I think this puts AOL well on their way to being a lovemark candidate again in the US.
Jake, United States - 09 February 2006
What I like about AOL is that it's truly global. Sarah seems upset that AOL uses the services of Indians. In fact, I must say, that's what made me stick to AOL: the fact that it is a truly global brand.
Ishara, United Kingdom - 24 February 2005
No love from me
I feel contempt when I think about AOL. I look at their logo and see the "all seeing eye" of freemasonry. I feel sorry for people who trust this company with their emails. Or suffer their advertising. I laugh at how hard it is for them to give their (dis)service away. Until I realize that, free coasters and melted-disc artwork aside, their advertising mainly serves to fill landfills with unwanted plastic discs. How "American" is this America On-Line? I see the dark memory of ancient Egypt. What next, Pharo? Pandering to patriotism and (eek) nationalism while selling us a service that truly serves who? No love for this "lovemark" from me.
Tim, United States - 10 November 2004
Why do they call it AMERICA online, but when you have to call their help line, the phone rings in INDIA? AMERICA should mean AMERICA only. It is so confusing trying to promote your country by investing in it, only to find out your money is being sent straight to India.
Sarah, United States - 07 September 2004
Set to succeed
I think AOL is a fantastic brand that has made a huge impact on the UK ISP market and looks set to succeed as the market matures.
Blue, United Kingdom - 14 August 2004