Nutiva
Nutiva is a brand of food supplements made using hemp, flax and coconut oils. The company was founded in 1999 in the United States by John Roulac.
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A great example
Nutiva represents everything I want in a brand. It stands for delicious high quality taste, it's great for my health and that of the planet, it supports industrial hemp farmers in Canada and is doing all it can to see hemp grown again in the US (30+ other countries grow it with no problem) and it gives something back through its 1% for sustainability program. It's also a great example of social responsibility, it's a great DAVID AND GOLIATH story in surviving an absurd DEA lawsuit that attempted to put them and the hempfood and cosmetic industry out of existence, and has a much quoted pasionate and visionary leader in its founder, John Roulac. For these reasons and more, Nutiva is, to me, a great example of a Lovemark.
Jeff, United States - 11 July 2004