Fnac
Fnac is an international entertainment retail chain offering cultural and electronic products. The company is based in France.
Comments
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I miss it so much
When I lived in Spain, this was our favourite place to go after dinner and strolling around Plaza del Sol in Madrid. I miss it so much, nothing in the US really matches up to the great selection they have of local and international music.
Lilliam, United States - 25 September 2006
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Voila...
For me Fnac sounds like LIDO or Bordeaux wine. It is so French. It is electronic technology, computers music and movies, even books in some stores in a French stylish way. Voila...
Niloofar, United States - 12 April 2004
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A place where culture happens
A specialist seller of books, CDs and videos, Fnac has around 60 shops all over France. Their main competitors are the big retailers like Carrefour that sell you everything from a pound of carrots to TV sets. They are renowned for being cheaper. Fnac, however, has managed to create a special climate in their stores and a pride in buying cultural products from them rather than from the big retailers. For me, a big part of their Lovemark status is the skill of their assistants. Basically they know about everything. So much so, it becomes like a challenge to question them about a field they don't know! Also, in every shop you will find a space dedicated to exhibitions or artist interviews or a showcase of come kind. This makes Fnac not just a place where culture is sold - but also a place where culture happens. With their advertising, Fnac manages to create a real closeness, with warmth and humanity.
Jean Marc, France - 06 November 2002