Bovril
Bovril is a brand of salty meat extract, first developed in the 1870s by John Lawson Johnston. It is made in Staffordshire and distributed by Unilever UK.
Comments
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Brings good vibes
I am in love with the label and jar itself. I have several lined up on my kitchen shelves and it visually brings good vibes to my kitchen.
Sarah, Canada - 14 September 2004
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Black Gold
Black Gold. Nothing better than having the "black gold" on fresh toast when feeling weak, sick, hungover or knackered! Ever since living in South Africa, I either import it or pay exorbitant prices at English shops to maintain a constant supply.
Till, Germany - 07 May 2004
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Gooey
It's a black gooey mess, how could anyone love it?
Jed, Angola - 01 October 2003
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Meat and vegetable
Marmite is the meat version of the vegetable based Vegemite. To say Bovril and Marmite are opposites is not correct. Bovril as a meat extract is opposite to vegetable extracts only if, in your strange world vegetables are seen as opposite to meat. I assume for you up there on planet Binary that air is opposite to water too.
Pepe, Argentina - 24 September 2003
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A + B+ C = Lovemark
A black, sticky spread, similar to Marmite (or Vegemite for the edge-of-the-worlders), but meat-based. This is a Lovemark to me because (a) I love the taste, (b) it is unique and (c) it is the less politically correct version of Marmite. The last point was nicely captured by my favorite ever billboard - an original, hand-painted, portrait poster hung in the conference room of my last agency, Lowe Howard-Spink. It depicted a cow which covered almost the entire area, whose head pointed to the bottom left hand corner. In that corner was a comparatively tiny little pot of Bovril, at which the cow is staring. We see a tear rolling down the cow's cheek, and the headline reads: "Alas, my poor brother!"
Keith, Italy - 27 May 2001