Current Lovemarks Poll
Previous Poll Results
Jun 20 2012 - To Love You Is To Know You |
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|---|---|
Does your Lovemark understand you? | |
Yes. It knows me well. 47% | |
| Sometimes. It's an acquantaince. 26% | |
| No. It doesn't have a clue. 27% |
Feb 27 2012 - Care to Share |
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|---|---|
Have you ever shared a story about your Lovemark? | |
| Yes 43% | |
| No 57% |
Jan 30 2012 - Loving Media Platforms |
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|---|---|
Does how you feel about a media platform affect your decision to buy media? | |
| Yes 83% | |
| No 17% |
Jan 12 2012 - Staying Brand Loyal |
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|---|---|
What is the number one threat to brand loyalty? | |
| Better price 34% | |
| More convenience 24% | |
| New features 28% | |
| Rewards 15% |
Nov 29 2011 - Seasonal Shopping |
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|---|---|
This holiday season, I am: | |
| Only going to buy the essentials 62% | |
| Saving up to splurge on a treat 38% |
Nov 13 2011 - Looking into the past, present, future |
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|---|---|
Which do you prefer? Ads that are... | |
| Nostalgic 46% | |
| Futuristic 20% | |
| Addressing what's now 35% |
Nov 6 2011 - Which Sense Are You? |
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|---|---|
Which sense appeals to you the most? | |
| Sight 42% | |
| Sound 18% | |
| Touch 15% | |
| Smell 19% | |
| Taste 6% |
Oct 24 2011 - Buzz for Brands |
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|---|---|
Which gets more buzz for brands? | |
| Doing good in the community 18% | |
| A great piece of advertising 18% | |
| Producing incredible products 64% |
Oct 9 2011 - A Little More Thought |
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|---|---|
I think about which brands I buy now more than I did 1 year ago. | |
| True 75% | |
| False 25% |
Sep 29 2011 - Are You Being Served? |
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|---|---|
Customer service is as important as quality of product. | |
| True 90% | |
| False 10% |
Sep 7 2011 - Do You Love Free? |
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|---|---|
I am more likely to purchase a brand if I receive a free sample or experience. | |
| True 84% | |
| False 16% |
Aug 21 2011 - Brand Focus |
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|---|---|
In austere times, brands should focus on: | |
| Helping people live better lives 47% | |
| Helping people save money 15% | |
| Making people feel good 38% |
Jul 26 2011 - The Search for Priceless Value |
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|---|---|
What does value mean to you? | |
| Quality product at a great price 68% | |
| More product for a great price 2% | |
| Quality product no matter what price 28% | |
| Anything on sale 2% |
Jul 1 2011 - Fads to Lovemarks |
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|---|---|
Can you think of a fad that became a Lovemark? | |
| Yes 63% | |
| Can't think of any 37% |
Jun 22 2011 - The Art of Giving |
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|---|---|
I am more likely to buy a product if part of the revenue goes to charity. | |
| True 63% | |
| False 19% | |
| Unsure 19% |
May 25 2011 - Everyday, Often or Rarely? |
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|---|---|
I use my Lovemark: | |
| 3 or more times a week 51% | |
| At least once a week 20% | |
| About once a month 8% | |
| It's a rare luxury 20% |
May 12 2011 - Is Inspiration Important? |
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|---|---|
I care about how a brand inspires its employees. | |
| Yes 91% | |
| No 1% | |
| Irrelevant 9% |
Apr 26 2011 - Smell this |
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|---|---|
The use of scent in print advertising is: | |
| Fun 45% | |
| Mysterious 13% | |
| Annoying 29% | |
| Tantalizing 14% |
Mar 17 2011 - In the Mailbox |
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|---|---|
I want direct mail advertising to first: | |
| Make me laugh 60% | |
| Surprise me 28% | |
| Engage me with the facts 13% |
Feb 28 2011 - Personal Preferences |
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|---|---|
Ads for personal devices should be: | |
| Colorful 28% | |
| Show movement 14% | |
| Be musical 15% | |
| Focus on function 43% |
Feb 9 2011 - Cup of Love |
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|---|---|
My Lovemarks coffee provides: | |
| A sense of warmth 30% | |
| A touch of calm 11% | |
| A positive kickstart 30% | |
| A moment of luxury 28% |
Jan 30 2011 - Being Mobile |
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|---|---|
What I love about my mobile phone is its: | |
| Functionality 67% | |
| Reliability 13% | |
| Affordibility 7% | |
| Design 12% |
Jan 16 2011 - What I Like to See |
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|---|---|
I enjoy ads that are: | |
| Aspirational 27% | |
| Fun 52% | |
| Provocative 21% |
Dec 22 2010 - The Feeling of Fun |
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|---|---|
What does fun feel like? | |
| Joy 48% | |
| Excitement 46% | |
| Surprise 6% |