Lovemarks in the Media
Apr'08/Knowledge@Wharton
It's All About Getting to the Future First
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, gave a presentation as part of the Wharton Leadership Lecture series, during which he talked about the skills needed to be a successful marketer, what consumers really want, the importance of failure, his own personal management style, and the need to have a dream.
