The Lovemarks Effect Launches in the United Arab Emirates
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, held an exclusive book launch and signing for The Lovemarks Effect: Winning in the Consumer Revolution at Borders in the Mall of the Emirates.
"Borders is extremely proud to be hosting such an exciting event," commented Vivek Bahirwani, Director of Al Maya Group. "As a book retailer, we aim at enriching people's lives. Kevin Roberts is one of the world's most celebrated business authors and we believe this event will both inform and entertain his audience, while giving them the opportunity to gain insight from one of the world's most creative business minds."