March '08/Frankfurt, Germany
With the launch of the German edition of The Lovemarks Effect: Winning in the Consumer Revolution, Saatchi & Saatchi Germany have unveiled a large multi-storey billboard on the front of their Frankfurt building promoting their agency as The Lovemarks Company and Lovemarks.com.
The billboard is currently on display and will be a landmark in the city of Frankfurt until the end of summer.
Der Lovemarks-Effekt: Markenloyalität jenseits der Vernunft is published by mi-Fachverlag. To purchase a copy, please visit their website.